What is Design Thinking?
Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases – Empathize, Define, Ideate, Prototype and Test – it is most useful to tackle problems that are ill-defined or unknown.
An interesting paper by Tim Brown on Design Thinking was published in HBR June 2008. Brown describes it as follows:
“Design thinking balances analytical thinking and intuitive thinking, enabling an organization to both exploit existing knowledge and create new knowledge.”
What are benefits of design thinking?
- Collaboration – good design is collaborative. It draws inspiration from everywhere and encourages the whole team to participate and givefeedback.
- User focus – design thinking is focused on the end-user. Defining who’ll be using the solution is key to understanding exactly how to develop it.
- Better solutions – Testing ideas by creating prototypes can lead to better ways of doing things and ultimately better solutions. It also prevents us from investing a lot of time and money into solutions that ultimately won’t work.
Want to learn more about the application of Design Thinking at your healthcare facility? Leave your details and we will get in touch shortly